NOTWOWAYS on being the next most successful sneaker brand

NOTWOWAYS is an affordable, on-trend footwear brand, to make an impact on the industry, finding new designs and showcasing sustainability. Callum McGinley and Rockwell Princely became a successful duo back in February 2020, releasing their first comfortable, slick sneaker 'exuberance' only five months later.

As of November 2022, the pair have released over eight different sneaker colourways and have appeared in articles from Hypebeast and displayed in Harrods. The "Just White" pair dropped in July 2022, over two years after their first-ever drop. The superstar duo came out and said that their audience had been asking for just a white pair since the first-ever drop, however, they waited until it felt right. With four different shades of white used, it was able to be shown across a full-grain leather upper.