SYNA World sells out in record time

This weekend we saw the launched of brand 'SYNAWORLD' known on social media as Central Cee's clothing line, following months of teasers online of the rap star dressed in all types of different colour ways. We first saw the designs back in back in September as Cench was posted up on Instagram in a grey coloured shorts with pink writing plastered across the bottom, moving on to private jet pictures of star boy and @whoslilbro, dripped out from heat to toe in a red colourway of the design.

We then saw a lot of different colours throughout music videos and Instagram posts, tagging the clothing page in photos as it shot up in followers, in the past couple of days we've seen the brand promote their first drop with a video on their page, stating that they would be giving away some pieces from the collection via a car boot sale with the location to be announced later the next day. The comments to this post went crazy as you could imagine, for example, "marketing always on point", we already about this one", and "best fucking promo ad I've seen in a long time". The next day they released a illustration of a car with a lot of stock falling out of the boot along with a lot of items in boxes on the floor with a time and place for everyone to race around London as they tried to get some of the new release.

Videos then started appearing online as people were chasing after cars and joining large groups of people to collect their items. We spoke to friend of our page @lironabs to get their words on their experience during the racing around London. He told us that there were at least over three thousand people there giving out t-shirts and tracksuits with everyone turning up and showing love. Liron had also said that they online drop could have been better but didn't manage to get anything other than a few stickers.

What do you think of the drop, and what do you think we could see from SYNA World in their next release?