Understanding 'Da Great Bolo Exchange'

The hard-to-escape, rising street-wear brand Corteiz has laid a path into its own lane, creating several marketing methods, including 'DA GREAT BOLO EXCHANGE' earlier in the year to donate to the homeless. Consisting of an exchange that locked down central London, as their customers exchange their branded coats in exchange for their new 'bolo' puffer jacket. As of January 2022, the brand founder Clint, took to Twitter to let their supports know that they made £16,000 worth of swapped coats and had been donated to homeless charities in London.

The following drops sold out in seconds and went on to work with the likes of Central Cee and Dave, dropping collections with just a few hours' notice each time. However, the community hadn't seen any signs of new drops but Clint recently took to Instagram to show off a potential new leather jacket to upcoming collections.

Stay tuned in 2023 to see how Clint continues to change the game.